Dear Peachtree Family,
According to the Smithsonian, the branding of livestock has been going on for nearly five thousand years. Archeologists have found evidence of branding from the year 2700 B.C. The point of livestock branding was to distinguish and avoid confusion of property.
In modern terms, branding still bears a similar function. It strives to minimize confusion with a distinct mark or image. Branding is about communicating your identity, not simply with words but visually as well. At Peachtree we have spent a year doing the excavation and inspiration work of discovering our unique calling—Joining Christ daily in the restoration of all things. The words ring true, but what does it look like?
To answer that question, we assembled a group of communications professionals from Peachtree and enlisted the services of our vision consulting group, Auxano. This Sunday, you will get to see the results of this effort and hear about the process that led to what we are convinced is an inspired result. Join us in worship to see for yourself. I can’t wait to show you.
With hope in Christ,
PS – Check out the history of our church’s previous logos… What will be next?